Stephen M. Salcedo

Portfolio & Curriculum Vitae

Holiday Mix 2016


Vera Bradley

Vera Bradley Designs, Inc.

Director of Marketing | October 2015 - Present

I joined this handbag, travel and accessory retailer as the first in-house Web Designer in 2005. Over many years of company growth, I built an all-star digital creative team, co-managed a lively digital marketing plan, oversaw digital production processes, and ensured that creative was consistent across all of our digital and social media channels. In my current role as Director of Marketing, my team of Marketing Managers and I oversee multi-channel strategies for our Full-Line, Factory, Wholesale and Key Account channels.

See all of my roles at Vera Bradley on LinkedIn »

Roles: Creative direction, user experience, U/I design, email design, front-end development, digital marketing strategy, marketing planning, product merchandising, social media management, social media marketing, people management, team building, staff planning, operations management, project management

Nights & Weekends

  • logo
  • business card
  • blog
  • on Flipboard

Founder | June 2006 - Present

Spinning on a Ruby on Rails framework, promotes independent record stores (once thought to be a dying breed) with a database of international shops searchable by location or store name. Store profiles are created and managed by shop owners through an Administration area, where they can edit their store's contact information, hours of operation, links to social media sites and more. VinylHunt also promotes record shops and vinyl on Facebook, Twitter, Instagram, Pinterest, Tumblr and Flipboard.

Roles: Brand management, user experience, U/I design, logo design, print design, front-end development, social media management, copywriting, business outreach

Every Christmas

  • Holiday Mix 2015: Jollyphonic
  • Holiday Mix 2015: Jollyphonic
  • Holiday Mix 2015: Jollyphonic
  • Holiday Mix 2014: A Turntable Christmas
  • Holiday Mix 2013: A Hipster Xmas
  • Holiday Mix 2012

Annual Holiday Mix CD


What started as a quick-turn gift for co-workers in Christmas 2012 has evolved into an annual project that I work on most of the year. From January through July, I gather a large quantity of obscure and often-overlooked holiday tunes – rarities that you don't hear repeatedly on radio between Halloween and the new year. From July through November, I assemble the tracks into a smooth cadence comprised of a wide-spanning mix of genres, all in time for a Friday-after-Thanksgiving release. Equally fun is designing the accompanying album artwork.

Roles: Album artwork design; audio editing; extensive vinyl hunting


  • The Beauty of Urban Decay - Fort Wayne, Indiana
  • The Beauty of Urban Decay - Fort Wayne, Indiana
  • The Beauty of Urban Decay - Fort Wayne, Indiana

The Beauty of Urban Decay

Self-published | 2010

I gathered some of my favorite photographs from weekends of urban exploring around Fort Wayne, Indiana, with a digital point-and-shoot camera, and compiled this 80-page collection of buildings and bridges, railroads and brick roads, signs and signals, and more. I designed and published the book through and launched a companion website to promote it.

Roles: U/I design, front-end development, photography, print design, copywriting

Back Burner

Designer, Developer | 2002 - Present

I launched this website in 2002 to showcase my collection of street signs and traffic signals. Surprisingly, it has garnered both local and national attention: a listing in a Ripley’s Believe It or Not! book, a feature article in Fort Wayne’s The Journal Gazette and the Boston Globe, and invitations to appear on Jimmy Kimmel Live and Wife Swap. I hope to give the site a makeover... someday.

Roles: U/I design, front-end development, copywriting


Vera Bradley Designs, Inc.

Roanoke, Indiana (2005 - Present)
Director of Marketing | October 2015 - Present

Ball State University

Muncie, Indiana
Adjunct Instructor, New Media Design | August 2004 - May 2005

CS Kern, Inc.

Muncie, Indiana
Web Designer | October 2002 - April 2005

See full résumé on LinkedIn »