Director of Marketing | October 2015 - Present
I joined this handbag, travel and accessory retailer as the first in-house Web Designer in 2005. Over many years of company growth, I built an all-star digital creative team, co-managed a lively digital marketing plan, oversaw digital production processes, and ensured that creative was consistent across all of our digital and social media channels. In my current role as Director of Marketing, my team of Marketing Managers and I oversee multi-channel strategies for our Full-Line, Factory, Wholesale and Key Account channels.
Roles: Creative direction, user experience, U/I design, email design, front-end development, digital marketing strategy, marketing planning, product merchandising, social media management, social media marketing, people management, team building, staff planning, operations management, project management